Provider Engagement

Strategies for engaging, managing KOLs in the pharma industry

April 8, 2024 - Key opinion leaders (KOLs) are healthcare providers (HCPs) and industry leaders who play a critical role in the healthcare industry, acting as vital stakeholders for the sector, including life sciences and pharmaceutical companies. Appropriate KOL engagement and management by pharmaceutical companies can help bolster the company’s reputation, guide research and business...


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How Can Providers Help Patients Navigate Increased Drug Costs?

by Veronica Salib

In a recent press release, GoodRx, a digital healthcare platform, launched Provider Mode. Provider Mode is a new experience that is specifically targeted to healthcare professionals (HCPs). PharmaNewsIntelligence interviewed Preeti Parikh,...